After an incredibly successful shoot at MacWorld/iWorld 2012, D2 was thrilled when asked to provide video coverage of the annual E3 Expo in Los Angeles, CA by IDG World Expo. Like at MacWorld/iWorld the D2 team shot, edited, and published a video from the first day of the show to increase the buzz surrounding E3. This video was the centerpiece of a mass marketing email campaign pushed to all of the registered attendees who had not yet picked up their credentials. They needed to know what they were missing.
Post show, D2 worked with the marketing team at IDG World Expo to produce and edit videos that would visually motivate potential exhibitors and attendees for the 2013 Expo and show them just how valuable being a part of E3 is.
On September 30, 2012, D2 Productions’ Genesis traveled to Piscataway, NJ for a live broadcast of an NCAA Men’s Soccer game between Rutgers and Louisville for the CBS Sports Network.
Sports Video Group published an article recapping the production of the game:
“Once again, we’ve proven that, with planning and care, you can produce a show capable of being broadcast on a network like CBS Sports Network,” says Joel Kitay, president of Kitay Productions. “[It can be done] with the NewTek technology, the right gear surrounding it, and the right people who know how to maximize the usage of the technology.”
“I think, until you see the truck in action, until it has the hours on the air, there’s always a question in people’s minds: ‘does this thing work?’ ” says Walzer. “There’s still this stigma, when people hear the word TriCaster and/or trailer, that there’s this preconceived notion of what it is.
“Our goal here was to build a solid production platform in a trailer using NewTek technology,” he continues. “I think we’ve done that and we’re proving that we can create a benchmark standard for this class of production facility. Everybody that does a show on this thing is just amazed that they got that caliber of show out of this truck.”
The buzz surrounding a trade show is one of the many factors that make it considered a success. It’s that sense one is left with following the event, helping lead to greater future attendance, exhibitor re-sign, and perceived image in the space.
IDG World Expo has been producing Macworld for years. This year, a new focus and a new name had IDG World Expo turning to D2 with a challenging project to help generate that buzz.
The concept: to produce, shoot and edit a promotional video each day of the event from show site at Moscone in San Francisco, concept to completion, and push the video as a tickler to the attendee base that had registered for the event but had yet to be “verified” (show up) – THAT DAY.
D2’s Damon Movitz, Mike Hennessey and Alex Enman traveled to San Franciso with one of our Sony PMW-EX3 high-definition camera packages, a couple of DSLRs (Canon 60D and Canon t2i), and a powerful, portable, Premiere Pro editing system.
Arriving from Boston on Wednesday, the crew had only enough time to drop bags at the hotel and rush over to the historic Warfield Theater for Macworld’s opening night Modest Mouse concert (well, after stopping at Damon’s favorite San Francisco noodle joint but that’s a story for another blog). Making sure to capture that excitement would only add to the “what did I miss?” story.
Thursday was opening day at Moscone and the crew captured every bit of excitement from the event – from the show floor opening rush and the exhibitor-sponsored trampoline act to the attendee-packed booths and the performance artists working the floor – not to mention all of off-the-floor activity… the Midway – art exhibits, film screenings, drum circles, South Park gallery, iPad sketch station and presentations including Hank Shocklee, moe. and Commander Rykker from Star Trek. And, almost as quickly as the images were captured, they were ingested into the MacBook Pro-based edit suite and a commercial was born. By 6PM on Thursday, only seven hours after the show floor first opened, the fully-HD “Thursday” video was uploaded to YouTube and the link was blasted to the attendee list:
Friday’s repeat performance was just as important to help increase floor traffic on Saturday, the show’s last day. A second video was produced, shot and edited including Thursday night’s performance by Beats Antique and, at 5PM Friday, another email blast went out, this time with “So Far”:
D2’s long history with trade shows only served to help capture hours of additional footage that is now being used to create promotional videos for the 2013 event allowing for a 10 month sales cycle – targeted attendee and exhibitor marketing, sponsorship opportunity pieces and overall event promotion. The money that was spent on on-site promotion doesn’t have to be re-spent to deliver a different message.
Our thanks to IDG World Expo, Macworld, iWorld and especially Nina Carrara and Linsy Miller for entrusting D2 with their “baby”.